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Facebook Dating: A Social Media Case Study

Facebook Dating: A Social Media Case Study

SWOT Analysis

Though social media itself is still a relatively new phenomenon, the way in which people have been using the Internet to interact with one another is constantly changing in a way that promotes connectivity now more than ever. One part of social media in particular that has been drawing people together in a unique way is online dating.

Online dating is still a fairly new aspect of social media, with the first official dating site, Match, being introduced in 1995, followed by eHarmony in 2000 (Matthews, 2018).

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